RafterOne & Salesforce

Transforming PacBio’s Business with a Seamless Customer Experience

PacBio’s digital transformation journey demonstrates how Salesforce B2B Commerce and CPQ can revolutionize customer engagement, streamline order management, and enhance omnichannel quoting.

How unified digital platforms can improve purchasing and customer engagement in the life sciences sector.
The benefits of automated order management and streamlined quoting processes, including reduced manual effort and enhanced accuracy.
How an online storefront provides easy access to inventory and self-service capabilities for subscription and order management.
How issues with shipping rules and sales processes can be resolved effectively.
The ways omnichannel quoting and automatic creation of contracts and renewal opportunities can be utilized while maintaining visibility into customer preferences and subscription data.

Webinar by:
Natalija Pavic
Sr. Product Marketing Manager,
Salesforce

Jason Rieckewald-Schmidt
Advisory Solutions Director
RafterOne

Cameron McKenzie
Vice President of IT
Pacific BioSciences

Ready to unlock insights into PacBio's digital transformation journey?