Acxiom + RafterOne Unite as First Consulting Practice to Support Entire Salesforce Cloud Ecosystem

Acxiom, a global leader in customer intelligence and marketing enablement for over 55 years, has recently announced the integration of RafterOne, a Summit-Level Salesforce services provider, into its operations. This strategic move has established the industry’s first customer intelligence Salesforce consulting practice, offering comprehensive support across the entire Salesforce Cloud ecosystem. This significant integration aims to transform brands by leveraging Salesforce for growth and ROI. The combination of Acxiom and RafterOne’s experience offers unified support, service, and solutions for every Salesforce Cloud, AI-driven business growth, and future-proof agility with privacy and security at the core. 

As members of the IPG family of companies, this strategic alignment allows RafterOne to directly leverage Acxiom’s robust data and analytics capabilities. Acxiom will extend their expertise to offer clients the full suite of Salesforce Clouds – data, marketing, commerce, sales, service, analytics, and integration. The combined Salesforce cloud services will become part of Acxiom’s professional services organization, built on an AI-powered data and identity foundation. 

RafterOne’s valued customers will benefit from the synergy between RafterOne and Acxiom. This strategic consolidation signifies a significant enhancement of the services RafterOne provides. The enhanced Salesforce Data Cloud abilities will enable brands to supercharge their Commerce investment. RafterOne’s aim is to empower customers with an intuitive, self-service buying experiences that support informed purchasing decisions, streamlined operations, and personalized customer interactions that result in more conversions of ideal prospects, more purchases from repeat customers, and more spend from loyal members. 

Read the full press release to learn more about this groundbreaking launch.